These actions helped me get a job with an amazing company last week.
1. Write a Zany Cover Letter
Be bold and not cookie cutter. If you are duplicating a document you found from a “cover letter example” google search, then you are off to a poor start.
Marketers are paid to be creative, outside-the-box thinkers. Your cover letter is your first chance to demonstrate this. Make it fun to read. Make it different. Write it like a blog post. Use short sentences. Push in the margins to make it easier to read. Put in a logo you made for your side project. Be funny.
Do not find-and-replace cover letters. Google punishes duplicate, unoriginal content. So do hiring managers.
2. To Tell or Not To Tell Your Boss
If you are currently employed but seeking employment elsewhere, the question emerges: do I tell my current employer that I am looking elsewhere or do I wait until after I accept an offer to tell?
Do not tell.
As much as your current employer may appreciate the generous heads up, they will actually appreciate more the firmness of a notice of resignation. They will get right down to business replacing you, most likely using your guidance. It’s a clean break. Without an established departure date, it’s a slow bleed out and you might find yourself in between jobs. Be decisive. Have a plan.
3. Which Type Are You?
In my job search, I’ve noticed two distinct types of people in the professional world. Both are needed for a business to succeed. Knowing which one you are will greatly assist you in your career choices.
Generalist vs. Specialist
Generalists: possess a wide array of skills, are multi-passionate, love to learn, yes-people.
Specialists: possess an expertise in one area of focus, absolutely love it, breathe it, and love saying no to others to do it.
Generalists are great for client-facing positions. Specialists are great for production positions. Use this as a filter before sending your resume.
4. Respond Immediately
The less time you take to respond, the faster you will get hired. Keep the ball rolling by being quick, decisive, and professional.
5. How to Not Sound Desperate
Keep emails short.
6. Ideas List
Keep an Evernote (or any notepad app) document on your mobile of what you would do to improve, generate buzz, and grow sales for the company. This way, when the question comes “What would you do on Day One to help our company?” you have some great ideas to present.