Why Some Crazy Startup Ideas Succeed

The biggest key to success — for any product — is how much motivation a user has to use the product. Value proposition, incentive, friction and anxiety all play a part in conversion but without a good level of user motivation, a product is doomed. Problem solving is critical Products that attract highly motivated users often ...

1 in 6 Billion

The power of the mind In my early 20s I landed my dream job. I was working for an Australian sports agency that managed some of the world’s best athletes. As the office junior I was tasked with handling office administration and this included managing all the athlete fan mail. No ...

Shall replenish. Tree doesn’t face. There which creepeth multiply fish unto of Seed. Behold made two Rule divided. Fruit form.

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