Being a great marketer is so much more than checking google analytics every day or investing in expensive marketing software. It’s about understanding how consumers think. In fact, most business owners don’t realize that a large part of internet marketing comes down to a strong understanding of psychology and consumer behavior. Marketing skills for entrepreneurs can be learned just like any other skill.
But what’s the best way to learn about internet topics like conversion rate optimization, offpage and on-page SEO, social media marketing, and PR if you didn’t major in the subject or practice it? Books are the answer for many successful entrepreneurs from Warren Buffet, Bill Gates, and even Tai Lopez who reads 1 book a day.
Here are 6 books that will help take internet marketing skills for entrepreneurs to the next level.
1. Influence – by Robert Cialdini
Cialdini, who is a professor of psychology at Arizona State University, does a fantastic job focusing on the psychology behind why people buy certain products. In fact, it’s one of the most recommended business books by Inc and focuses on what makes people say “yes”. It’s one of the best marketing books out there.
This book does a great job of keeping the content focused on persuasion and doesn’t focus on the anatomy of the brain which many psychology books tend to do.
After her best-selling book “The Zen of Social Media Marketing” Hyder is back at it again with a book on marketing your business in 2016 and beyond.
This book is full of case studies that Hyder’s company the Marketing Zen Group have done for clients along with actionable steps to improve internet marketing skills for entrepreneurs from recommending analytics tools to email marketing solutions.
3. Youtility: Why Smart Marketing Is About Help Not Hype – Jay Baer
When you ask someone who is uneducated about marketing you tend to hear them relate marketing with sales. Baer, who is the brains behind convince and convert along with a best-selling author focuses on why helping others turns customers into life.
Instead of constantly selling, using content or other value driven concepts to help your prospective customer is a much greater value proposition and that’s what Jay teaches in his latest book.
Big Data is the new buzz word for marketers every where. Callahan wrote this book to show business owners how to use data effectively and gives examples of how leaders like Optimizely, DocuSign, and ClearSlide use data to find new customers, impress their current ones, and find areas worth moving into.
Content Marketing is one of the best ways to delight customers especially if you want to create a consistent funnel of new business by adding value versus selling. But no matter how many content marketing tools you may have, writing consistent great content can still be a challenge.
Ann Handley, the Chief Content Officer at MarketingProfs reveals her hacks for creating successful content that converts visitors into customers. Who wouldn’t want that?
6. Buy.ology: Truth and Lies About Why We Buy – Martin Lindstrom
Do you own a retail store and keep changing the layout of your store to increase sales? Similarly, if you are in internet marketing you may change your call to action to increase your click through rates.
Lindstrom opens up the world into why people buy what we buy. For example, did you know that people love products that look like babies? This and more are some of the insights that Lindstrom dispels in Buyology.
What book will you buy that will change your outlook on business?