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What makes Starbucks and Apple so successful? Are their products higher quality than their competitors? Less expensive? Neither. Many would even argue that their competitors are superior in multiple ways. So why do these luxury brands thrive? Exclusivity. They make their consumers feel like they’re part of a club - a club ...

When it comes to being an entrepreneur, there are so many different ways to learn about your chosen industry, business model, etc. One way is to read recommended books on how business operate, how to increase your business leads and sales and how others have done it before you. There ...

Editor's note: If you're a first time entrepreneur launching your product or service, your first point of business will be to connect with your audience. One of the most effective ways to do this is to leverage the network of already established influencers. We had AJ write this piece for ...

Being a great marketer is so much more than checking google analytics every day or investing in expensive marketing software. It’s about understanding how consumers think. In fact, most business owners don’t realize that a large part of internet marketing comes down to a strong understanding of psychology and consumer ...