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Why Some Crazy Startup Ideas Succeed

The biggest key to success — for any product — is how much motivation a user has to use the product. Value proposition, incentive, friction and anxiety all play a part in conversion but without a good level of user motivation, a product is doomed. Problem solving is critical Products that attract highly motivated users often ...

1 in 6 Billion

The power of the mind In my early 20s I landed my dream job. I was working for an Australian sports agency that managed some of the world’s best athletes. As the office junior I was tasked with handling office administration and this included managing all the athlete fan mail. No ...