“You can’t use up creativity. The more you use, the more you have.” ― Maya Angelou
Whether we’re designing, writing, or brainstorming the next big idea — we’ve all been through the creative block. The predicament of the creative process is something all of us face, yet few take the necessary actions to overcome it.
Keeping our creative juices flowing isn’t about picking the perfect colour on Photoshop or writing the wittiest line for your article. It’s an essential component to innovation, professionally and personally.
Most of us are sitting down, staring at a screen for eight-hours a day. Changing our current state of environment and breaking the routine is the quickest and most effective way to begin activating new parts of your brain.
“the creative process springs as much from the subconscious as it does from a conscious thought process. Most often, creative solutions are not wrestled from your mind through sheer force of will. Eureka moments tend to occur spontaneously, almost always when the conscious mind is thinking of something else, or nothing at all.”
Keeping track of our thoughts can help us develop our ideas further, by allowing us to return to it at a later time and build on top of it. Remember, it take dozens of revisions to form a good idea, and hundreds of revisions to create a brilliant idea.
Take an existing project that you’re working on, and try to see it from the perspective of someone you admire in your field. Go even beyond that and put yourself in the mind of a company or brand that you deeply respect.
A study done by University of California, Berkeley, demonstrates that sleep fosters the unusual connections we have from past experiences, or after we’ve learned something.