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Life as a model & influencer: Levi Stocke on success, 600,000 followers and great hair


levi standing next to a taxi

Even if you don’t know the name Levi Stocke, you’ve likely seen him in an ad for Levi, Diesel, H&M, Nordstrom or Fossil… or maybe you heard of him because of his larger than life social media following.

Levi is an LA based model who has quite the head of hair and model looks to boot.

He’s been featured across the globe in TV ads, magazines, fashion shows and, with over 600,000 fans on Instagram alone, has amassed quite the following and loyal fanbase.

But he is more than just a model.

Levi came to Los Angeles 11 years ago to follow his dream of being successful in music and has sung and played guitar and piano in a variety of bands on the underground scene since.

Upon moving to LA, a path to modeling success was opened for Levi and he has taken full advantage of it.

Levi Stocke at agency

Levi has representation from LA Models, D1 Models London and Kult Germany and he is best known for campaigns with Diesel, Levi’s, Andaz, Equinox, Tod’s, Blue Moon, H&M, Nordstrom and Fossil just to mention a few. Oh… and he was also in a Sprint Superbowl commercial.

2017 is shaping up to be a huge year for Levi and we were interested in what makes the man tick. He is not your quintessential model who obsesses over looks and fitness. He enjoys riding his Harley around the hills of LA and drinking whiskey. He has a motto we LOVE:

“An open mind is the key to adventure…”

Levi Stocke motorcycle in LA

Tell us a little about your backstory. I know you are a musician and have played in a lot of bands. How did you transition from the music industry to the modeling industry?

There was a lot of in between but I was actually discovered shopping in a supermarket here in LA. Performing my music in front of an audience definitely helped me with modeling and working in front of the camera.

When you were starting out, what was the biggest struggle you faced in becoming a successful model and how did you overcome it?

I think the biggest struggle people deal with is just being on time and easy to work with. Since day one I have always taken pride in those things. Be a good person and good will come to you.

Levi Stocke modeling pic 1

People often assume the life of a model/influencer is all fun and games. What are some of the challenges you face that are not obvious to someone outside of the industry?

It takes 24/7 dedication and hard work. You can’t shut it off and you constantly have to be reinventing yourself or seeing how you could come up with better content. Also it’s very difficult because as much as you want to be able to respond to everyone, you can’t. That’s why I always say if we cross paths come say whats up I am always down for good conversation.

What other projects (business or otherwise) have you pursued in addition to being a model, and how have those contributed to your success?

I have always been an open book and run with opportunity when it knocks. I’ve always believed that you need to have 5 things you are working on at a time… That may vary person to person but we always need to be moving forward in success. I have had a jewelry company, had signature sunglasses, created my own Clay Pomade and am currently working on a capsule release of something I have wanted to do since I was a kid that I will share soon…

Levi Stock relaxing in pool

You now have agency representation, what did you do before that to get noticed and eventually signed?

Through getting discovered I had a client introduce me to where I call home now with LA MODELS.

You’ve been in many well-known campaigns for companies like H&M, Blue Moon, Equinox. What is it like doing these shoots? What has been the coolest thing you’ve done for a shoot?

These big production shoots are amazing. It is really neat to see how everyone has a part to play and without just one person these productions would not be able to happen. The true magic is all done behind that final product that everyone sees. I’ve been blessed to experience some pretty interesting things… I have worked with wild wolves, been put in a hang gliding machine in front of a green screen, driven old/new classic cars, spent 9 days sailing on a yacht around the islands in Croatia and gotten to do some stunt work for a few motorcycle companies just to mention a few. Pretty fun stuff!

Levi Stocke - tattoos

How big of a role has social media played for you getting to where you’re at now?

Definitely opens you up to worldwide friends that you would have never met and also allows you to share your work you are proud of. You always just hope everyone likes it.

What is one piece of advice you would give to someone aspiring to become a model/influencer?

Find something you love then build a brand and lifestyle around it. Just because fashion changes and times change… find a way to remain true to yourself yet meet those expectations. Believe in yourself.

Levi Stocke running in city

Do you have any big plans for 2017?

Very big plans for 2017! This year has already taken off with speed. Lots to share in the coming months I wish I could share now but I have to keep it under wraps.

All photos courtesy of @levistocke on Instagram

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Written by Kaz Kosciolek

Kaz Kosciolek is the Editor-in-Chief of thesimplecool.com, an online publication that curates and examines things that are cool. Follow their Instagram.