Who Would Have Thought This Much Thought Goes into Selecting Fonts?

Times New Roman or Arial? Times. Done.

Apparently there are those go put a bit more thought into fonts than that. Check out this cool 6 minute documentary titled “Font Men” which just premiered at SXSW. It featured two guys who collectively ran the most successful and well respected type design studio in the world – – they created fonts used by everyone from the Wall Street Journal to the President of the United States.

Font Men – SXSW 2014 Official Selection from dress code on Vimeo.