Work hard but keep it 100

Are you keeping it real in your life? Real? Authentic? Raw? 100?

I’ve realized that maybe life isn’t about some of the things I once so confidently thought were the “it” things.

Maybe life isn’t about becoming the best, the biggest, the most applauded or recognized, the best looking, the funniest or the most chill.

Maybe life isn’t about trying to appear to be the most put together, the most calm, the most suave, the smoothest cat in the club or the most perfect.

Maybe life isn’t about those things either – watches, cars, houses, your hot boyfriend or girlfriend or trips around the world.

Maybe life is simply about keeping it 100.

That certainly simplifies things, doesn’t it?

I think life is simply about owning who you are. It’s about saying screw being perfect and certainly screw trying to appear perfect.

I’ve realized that after a lot of time wasted fighting this and wanting to portray myself a certain way because I thought it would mean I would become that way… the most freeing thing you can do is to just say screw it.

Say: “I’m going to do everything in my power to be better, fuller, more driven, successful and fulfilled… BUT as I do, I promise myself to keep it 100.

Screw it! I’m not going to deny the things that make me me. I’m not going to hide things I might be embarrassed about. I’m not going to deny the things that make me uncomfortable or nervous. I’m not going to deny that something happened. I’m not going to get offended to be the brunt of a joke or made fun of.”

I’m not going to hide my flaws.

I know that sounds like a feel good, self improvement thing to write, but this is it!

This is it!

There’s no more freeing feeling than to just say f*ck it and work your *ss off BUT while you do you commit to keeping it 100.

Join me in making growth your goal right now but make that only 50% of your goal.

Make the other 50% to say I’m very happy to be myself – not same fake version or some projected version of who you want to be.

Personally, the more I push myself to grow and accomplish WHILE ALSO promising myself to keep it 100, the happier I truthfully am.

I’d love for you to make the same promise to yourself.

I think you can!

Look at the friends around you. Look at the friends of yours who aren’t afraid to keep it 100 and who do not hide their shortcomings.

I took a boxing class recently – I certainly was’t the best (I liken my left hook to spanking a disobedient avocado or swatting a bee). I kept it 100 and didn’t feign confidence.

I was out with a friend the other night who wasn’t afraid to poke fun at himself and his errrrr… certain shortcomings in the bedroom lol.

I was talking with a friend the other day who wasn’t afraid to say “… not gonna lie.. I’m nervous right now” before a big meeting.

I think we can all learn something from this.

We can learn from people, friends or coworkers who aren’t afraid to keep it 100.

We can learn that maybe life isn’t about appearing to be the best, the most popular or the most put together.

YES… life is definitely about pushing yourself to be more mindful, more kind and more driven… BUT at the same time it’s about embracing your messiness.

It’s about embracing that because at the end of the day you’re never going to be perfect… so why try to act that way?

Why act that way when the alternative – keeping it 100 – sets you free?

It sets you free! It doesn’t guilt you or shame you. It doesn’t make you feel less or like you‘re falling behind… in fact, it does the opposite!

The more you keep it 100, the more you love yourself.

Isn’t that what life is about?

Life isn’t about doing and being the right person. It isn’t about saying the right thing, being the best or the most successful.

Life is about keeping it 100 while you push yourself to become the bad*ss you’re capable of becoming.

That’s the balance I think we should all strive for in life.

Keep it 100. Be messy, suck at something and own it, be nervous and own it, fall down and own it. Don’t hide from it and most importantly don’t hide it from others.

Be real and keep it 100. Because when you do that… you don’t feel BS pressure anymore. You don’t feel pressure to be perfect or appear perfect.

That is an incredibly freeing mindset!

When you keep it 100, you love yourself and you become free to express who you are – no matter how much of a work in progress you might be.

Let’s go.


** PS: I just released a podcast episode on how I keep it 100. In this episode, I tell some funny stories about boxing class, spanking disobedient avocados and what it means to ACTUALLY keep it real. Listen here: Apple Podcasts | Spotify

Written by Case Kenny

Case is the Founder and Editor-in-Chief of and the host of the New Mindset, Who Dis podcast. Reach him at or @case.kenny on Instagram.

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